8 Pillars of Digital Content Marketing & Social Media

Contact me, to review and customize these 8 pillars to suit your requirements. You’ll soon be able to correlate your digital marketing investment with positive measurable results for your business, club or group.

1. Goals:

(Short term & long term)

• Create engaging/sharable content to increase interaction
• Expand current brand equity and awareness from your Website/Social Media
• Determine ROI for digital investment(s)
• Increase sales/create long-term customers/reward customer loyalty

2. Monitor:

(Locate your customers and discover how you can engage them)

• Who’s saying what and where?
• What do they want/need?
• Review Google Analytics (incoming traffic via social channels)
• Measure & review current digital networks (Facebook, Twitter, LinkedIn, Yelp, etc.)

3. Strategy:

(Set your goals that you’re hoping to achieve with this strategy. How do you measure progress toward this goal? Set extended Checkpoints)

• Research digital content for publishing/sharing/email marketing campaigns
• Increase; Blog Comments, Shares, Replies, Retweets, Favourites, or Check-ins/Reviews
• Encourage sign-up for Email Marketing list
• Identify Key Performance Indicators (KPI’s) to measure your digital growth

4. Implement:

(Long term and short term)

• Create a “Social Sharing” calendar
• Connect with your customers via preferred digital medium(s).
• Insure correct use of hashtags and inclusion of other key words to increase on-line visibility
• Regularly publish content that has value to your current/future customers – using their preferred mediums

5.Interact:

(Make the connection)

• Find and use your brand “voice”
• Promptly reply to comments/questions or any customer inquiries or possible complaints.
• Ask (intelligent) questions.
• Continue to provide exclusive content. ie: “sneak peeks” of upcoming products or “behind the scenes” updates/photos.

6. Review:

(What’s working?)

• Read the comments
• Review digital data from Email Marketing Software, Facebook Insights and 3rd party Social Media Monitoring tools
• Are you seeing an increase in the predetermined KPIs?
• What works best for each digital medium and are there other digital platforms to investigate?

7. Adjust:

(Adjust content or channels)

• What’s working for you/your brand?
• Adjust your marketing resources to better target your audience
• Which digital platform is most successful when engaging your audience?
• How are your current/new customers locating you on-line?

8. Maintain:

(Keep up the momentum engaging customers online)

• Review regularly
• Continue to provide insightful and valuable content for your customers
• Regularly acknowledge/reply to people sharing/checking in/commenting
• Research developing digital channels/technology and test their effectiveness